For many of us, water isn't something we think about - you just turn on a tap and it's there. That’s why in the fourth year of Stella Artois Partnership with Water.org, and co-founder Matt Damon, we knew we had to do something more to bring the reality of the global water crisis home to people.

No amount of facts or statistics was going to make people truly understand how it feels to not have access to something as fundamental to our survival as water.

With this global initiative, we were able to create a much deeper connection to this cause, gaining over 170 million impressions on launch day in the US alone. This led to by far the most successful fundraising year of the partnership.

After years focusing on motorsport fans, we were challenges with bringing NOS into the world of MMA with an ad that would differentiate them from the Red Bulls and Rockstar of the world without feeling like we were just jumping on the bandwagon. Fortunatly we’d been able to develop a social tone of voice that gave us the perfect way in.

After a year where we were all stuck at home, people’s backyards came to mean more to them than ever before and ScottsMiracle-Gro wanted to build on this momentum.

Super Bowl lands at the perfect time, just before the start of the spring season. However we saw an opportunity to do more than just remind people how much fun backwards can be. Instead we launched a sweepstakes that brought millions of new people into our database and our community.

We then ended our spot with John and Ella Travolta and launched a TikTok dance challenge that got over 8 billion views inspiriting millions to get out into their yards and completely reinventing what it means to work it in the yard.

Starting on World Peace Day, Hilton wanted to showcase their CSR efforts. However, unlike most global organizations of their size, they don’t believe in simple corporate-level initiatives. Instead, based on the beliefs of founder Conrad Hilton, they believe in letting their people lead the way.

To bring attention to these stories, we tapped into the legacy of one of the most iconic moments to ever happen in a Hilton Hotel, John Lennon and Yoko Ono’s bed-in for peace in room 702.

Stella Artois isn’t seen as a particularly summery beer so we were challenged to give it a role in this key selling period while still keeping a connection to our European heritage.

We realized that for our audience the best part of summer is the week or two they get to spend on vacation. That’s when they try and get the most enjoyment out of every day, treat themselves to the best foods and of course the best beer. So we inspired them to get the most out of the whole summer by realizing that ‘vacation’ is just a state of mind and that with the right mindset you can enjoy that feeling all summer long.

Adidas were partnering with Dick’s Sporting Goods to launch a range of ultra lightweight shoes across a number of different sports. While these shoes were only slightly lighter than anything else on the market, we quickly realized that for serious athletes, even a tiny advantage can make a big difference. After all, as someone once said ‘it’s a game of inches’.

The campaign ran on TV, digital, OOH and instore and created a 32% uplift in sales compared to previous comparable partnerships.

Smirnoff wanted to be known as the Vodka for everyone, but they were also a major sponsor of a team in one of the most seemingly elitist sports there is, Formula 1. To bring these seemingly opposing things together, we decided to debunk the high-price, VIP, private jet image of F1 and show another side to being fan.

The #beyondthegrid series ran globally with content before during and after each race. It was not only a big hit with fans but garnered attention from the official tv coverage in the UK, Germany and Italy.

Budweiser has been part of Yankee stadium for decades, so when one the most iconic players to ever pull on the jersey decided it was time to retire it was only right for us to pay our respects.

Derek Jeter IS New York. So we believe that if #2 is retired in the Bronx, it should be retired everywhere else in New York.

The video was a huge hit with fans and the media with coverage from major networks and even a positive comment from a Red Sox fan.

When Saks 5th ave wanted to up their game for the holidays, we created a series or record breaking experiences.

The projection mapping holiday display became a seasonal tradition gaining attention each year from both local press and outlets as far away as China while also setting a record for the longest consistently running 3D projection.

A beautifully worded post on social media can be a great way to tell Dad how much he means to you, unless of course Dad isn’t on social media.

This is the case for Millennials across the globe, which is why Stella Artois decided to surprise three of them by flying their fathers in from around the world and reminding us all there in no greater gift to give a father than time spent together… ideally, over a beer.

COMCAST have always seen it as their duty to go above and beyond to make their products accessible to all. So when they came to us asking for a TV spot to highlight these innovations, we realized there was an opportunity to tell a bigger story.

So we set out to find real people and show how their lives have been effected by these innovations, giving them the freedom and independence we all deserve. We then brought all of these stories together to highlight the message that a world where we all have equal access, is a better world for all of us.

Stella Artois is made for those who aspire to live their best life and are driven to achieve their goals. To reach this audience Stella had become the sponsor of a number of cultural events but wasn’t fully taking advantage of the opportunity they had with some of these partners.

So. The Art of Living was born and we set out to ask the question “What does a life well lived mean to you?”

These mini-documentaries tapped a range of creative influencers that allowed us to seamlessly incorporate key brand pillars including food, music, and art. We reached an audience far beyond those that could attend the events and inspired meaningful engagement and conversation across multiple platforms while far exceeding benchmarks for branded content.

As a lawn-care brand, how do you stay relevant in a season when the lawn goes to sleep?

For the first time, Scotts was able to reach their audience in the winter by tapping into the feelings of our true lawncare fanatics. The humorous series ran across social and kept our lawn dads and lawn ladies engaged throughout the darkest days of winter.

Woolite wanted to reach a fashion-forward audience and position the brand as the ultimate accessory for their favorite looks.

So we created the Woolite Washed Boutique in partnership with five notable designers: Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland.

During NY fashion we gave consumers the chance to get their hands on our exclusive ‘pre-washed’ collection that demonstrated how thanks to Woolite's unique formula, your favorite looks can feel and look like new wash after wash.

The boutique voted #2 pop-up during fashion week and Shecky’s favorite venue.