Starting on World Peace Day, Hilton wanted to showcase their CSR efforts. However, unlike most global organizations of their size, they don’t believe in simple corporate-level initiatives. Instead, based on the beliefs of founder Conrad Hilton, they believe in letting their people lead the way.

To bring attention to these stories, we tapped into the legacy of one of the most iconic moments to ever happen in a Hilton Hotel, John Lennon and Yoko Ono’s bed-in for peace in room 702.