After a year where we were all stuck at home, people’s backyards came to mean more to them than ever before and ScottsMiracle-Gro wanted to build on this momentum.

Super Bowl lands at the perfect time, just before the start of the spring season. However we saw an opportunity to do more than just remind people how much fun backwards can be. Instead we launched a sweepstakes that brought millions of new people into our database and our community.

We then ended our spot with John and Ella Travolta and launched a TikTok dance challenge that got over 8 billion views inspiriting millions to get out into their yards and completely reinventing what it means to work it in the yard.