Stella Artois is made for those who aspire to live their best life and are driven to achieve their goals. To reach this audience Stella had become the sponsor of a number of cultural events but wasn’t fully taking advantage of the opportunity they had with some of these partners.

So. The Art of Living was born and we set out to ask the question “What does a life well lived mean to you?”

These mini-documentaries tapped a range of creative influencers that allowed us to seamlessly incorporate key brand pillars including food, music, and art. We reached an audience far beyond those that could attend the events and inspired meaningful engagement and conversation across multiple platforms while far exceeding benchmarks for branded content.